WordPress sites
New sites, sites that need a cleanup, and themes shops can edit themselves. Practical WordPress — not a pile of plugins they will never use.
Matt Hummel
I build accessible, maintainable web software from front end to back end, with deep experience in custom WordPress development.
Available
Story
I started on the web in higher-ed marketing — landing pages, content updates, and figuring out why a page that looked fine still wasn’t getting clicks. That taught me more about what people need than any course or tool.
WordPress is the tool I kept coming back to. Most shops need a site they can edit themselves: update hours, add a product, fix a typo, without waiting on a developer. That still matters to me.
I publish Gettysburg WordPress projects here — live demos for shops, tours, and inns. Hire me on this site for a real build.
Most production work lived inside employers, so I am now publishing Sage/WordPress work, plugins, and spec builds on GitHub. PowerApps, Power Automate, and InfoPath for federal agencies are on the hire page. There is no public demo.
Services
WordPress is the specialty. Adjacent work — APIs, React, Power Platform, deploys — is in range because I am a self-taught problem solver with 17 years in-house.
New sites, sites that need a cleanup, and themes shops can edit themselves. Practical WordPress — not a pile of plugins they will never use.
Custom pieces when WordPress needs something it does not ship with. Small, documented, and written so the next developer is not stuck guessing.
React interfaces, PHP or Node services, authentication, databases, APIs, and deployment workflows built as one maintainable system.
Curious about a specific project type? Write a note.
Availability
I'm looking for full-time roles, contract gigs, and freelance projects on matthummel.com. Based in Gettysburg, PA, and happy to work remote.
If you’re hiring a full-stack developer, need an experienced WordPress specialist, want agency overflow support, or have a web project to discuss, send a short note about what you’re working on.
Start a conversationFull-time roles
Full-stack web development with deep WordPress and PHP experience. Open to on-site, hybrid, or remote.
Contract and freelance
Project-based work with a clear, written scope for shops and agencies.
Agency sub-contracting
A handful of silent-sub jobs. You keep the relationship. I build the WordPress platform, integration, or web application.
Part-time arrangements
A few hours a week or a focused sprint. Flexible.
Approach
Sage 11, Blade, Tailwind, Vite, and PHP 8.3 — shipped through GitHub. Here is how I run a WordPress build from the first note to a clean handoff.
Hosting, DNS, the database, and the Git repo sit in accounts under your name before we close. The Sage theme, plugins, and deploy notes go with the site — so another developer can pick up without guessing.
I build with Sage 11, Blade, Tailwind, and page fields shops edit in WordPress — not a page builder. If an owner cannot update hours or a product in a couple of minutes, the theme is not done.
Cursor, Claude, and ChatGPT help with scaffolding and first-pass PHP. I still read, test, and own every line that reaches production — Vite builds, PHP 8.3, and GitHub Actions included.
Custom work lives in focused PHP plugins or theme modules with standard WordPress hooks, PHPDoc, and a clean uninstall path. Kitchen-sink plugins stay off the site.
Blade stays thin; logic lives in App helpers with typed functions and explicit names. If another developer cannot follow a function in half a minute, I rewrite it before handoff.
Semantic HTML, keyboard paths, and solid contrast. Labels, errors, and handoff notes read like they were written for a busy shop owner — welcoming to developers, clear for everyone else.
Journal
Introduction This post walks through a practical WordPress Abilities API integration for...
After nearly five years of enterprise Power Platform work, I'm pivoting my content and personal projects back to modern custom WordPress development.
My AI WordPress workflow helps me finish the parts of a custom WordPress build I already know how to...
Online
Most of my WordPress code and writing shows up here and on GitHub. RSS is the calmest way to follow along.
Get in touch
Got a question about a post, a project, or a role? Send it over. I usually reply within one business day (ET).